Swish National Conference

Growth never happens by standing still. It's in pushing boundaries that we find our best selves!

Like many people, I believe in always learning and growing, both in my personal life and in my career. Recently, I had the amazing opportunity to attend the Swish National Conference in Australia, the largest event in the sales industry.

With over 1,000 attendees, it brought together professionals and experts who were eager to share insights on the latest strategies and trends in sales. Industry leaders delivered impactful sessions, each focused on pushing the boundaries of what’s possible in sales.

In this post, I’ll go over some of the conference’s main highlights, share key insights from top speakers, and discuss the valuable lessons I took away from this inspiring experience.

Overview of the Swish National Sales Conference

The Swish National Conference is a big deal in the world of sales here in Australia, and this year (2024), it was all about celebrating ten years of SWISH, which stands for “Selling With Integrity, Selling Honestly.”

I was excited to be part of a gathering with so many sales professionals, business owners, and entrepreneurs, all eager to improve their skills and learn how to sell better while staying true to their values.

At its core, the conference focused on three main themes:
1. Sales psychology
2. Sales process, and
3. Sales execution

I found the sessions on sales psychology a real eye-opener. They talked about how to stay resilient in tough times and how to understand what consumers really want. With buyers changing so quickly these days, it was clear that we needed to keep up or we risked falling behind. Next, they dove into the sales process. Ryan Tuckwood, the founder of SWISH Sales Coaching, shared his approach to selling, which he developed from his engineering background. He explained that sales is like a process, just like engineering. His SWISH Method puts relationships at the heart of selling, which showed me that I don’t have to be pushy to be effective.

Finally, the topic was about sales execution. The message was straightforward: talk is cheap, so let’s get things done! Ryan and the other speakers really pushed us to take action right then and there. They gave us practical advice we could try out immediately. My goal was to walk away with real strategies and tools I could use in my own work.

Keynote Speakers at the SWISH National Sales Conference 2024

1. Jeremy Miner - Founder of The 7th Level
2. Jessica Cameron - Sales Performance Coach
3. Daniel G - World's Number 1 Sales Coach
4. Steve Baxter - Shark Tank Investor
5. Morgan Nelson - Entrepreneur, International Speaker, and Founder of the Dream Out Loud Method
6. Andrew Banks - Shark Tank Investor and Founder of Morgan & Banks
7. Anna Samios - Founder of Performance 7
8. Dr. Glenn Richards - Shark Tank Investor
9. Harry Singha - The World's Greatest MC
10. Ryan Tuckwood - Founder and CEO of SWISH

My Personal Experience and Key Takeaways

Attending the Sales Conference was a truly eye-opening experience for me. To be honest, I didn't know much about sales before this event, but I came away with a wealth of new knowledge that I found both fascinating and practical.

One of the standout moments for me was when I listened to Jeremy Miner talk about the importance of understanding sales psychology. He broke down complex concepts into simple, actionable steps, which made everything feel accessible. I also found Jessica Cameron's insights on performance coaching particularly inspiring. Her energy was infectious, and she shared tips that I can easily apply to my own work.

There were so many sessions packed with valuable information that it felt a bit overwhelming at times. I know it's going to take me a while to process everything, but I'm excited about how I can use these new strategies to improve my business.

The practical tools I learned, like how to adapt my sales approach to different buying personas, are going to make a real difference.

Overall, this conference was not just about sales; it was about personal growth and development.

I walked away with fresh ideas and skills that I believe will help me significantly. I’m looking forward to implementing what I learned and seeing how it transforms both my approach to sales and my business as a whole.

Conclusion

The conference wasn’t just about learning how to sell; it was about understanding the importance of integrity and authenticity in our approach. As I look ahead, I’m excited to apply these lessons and see how they transform my business and my own personal growth journey.

Thank you to everyone who contributed to making this conference such a success. I can’t wait for the next one!